Handle With Care Express is trucking company with over 30 years of experience. They wanted a website that shows the full of extent of their services to new & familiar customers. Since they did not have any brand guidelines in place, I created one based on existing promotional materials.
In my design, I wanted to reflect the values of the company. Multiple visual elements convey stability & speed (boxy, package-like typefaces & italics to convey movement). Utility and reliability are emphasized by straightforward phrases as well.
