Role UX/UI Designer, Researcher
Team Size 3 People
Timeline 12 Weeks
Before & After
Before: Yahoo's homepage could be easier to navigate
Overview
Yahoo is a search engine, news site, and email service active in multiple countries. With 700 million users visiting Yahoo’s websites each month, it’s imperative that essential features do not get lost within the dozens of offerings.
I conducted a study with two other team members focused on improving the information architecture of Yahoo's homepage in order to attract new users and retain existing users.
Research Question
To what extent do participants find Yahoo US’s homepage easy to use?
Participant Data
Research Findings
Information Architecture
Sketches
Initial Wireframes
Initial Prototype
First Click Testing
Final Wireframes
Final Prototype
