Role UX/UI/Graphic Designer, Researcher
Team Size 1 Person
Timeline 16 Weeks
Before & After
Before: Only able recycle one device at a time, no incentive offered, & in store recycling is hidden and inconvenient
Overview
In 2022, 5.3 billion mobile phones were thrown away according to the International Waste Electrical and Electronic Equipment (WEEE) Forum.
iPhones contain around 30 elements including lead, arsenic, copper, aluminum, and cobalt.
In landfills, the elements that are toxic to humans (e.g. lead) can contaminate the soil, water, and air via corrosion and UV exposure.
Business Impact
In 2019, raw materials from e-waste were valued at around $57 billion, but only $10 billion was recovered.
Apple has a recycling program in place, but it is not widely used by its customers.
Problem Statement
iPhone customers find recycling inconvenient due to a lack of information and no compensation.
Competitive Analysis
Survey Findings
Persona
Mobile User Flow
Mobile Mid-Fi Prototype
Mobile Hi-Fi Prototype
